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On Television Revenue…

The objective of this essay is to present and analyze NASCAR’s television revenue stream. As broadcast money continues to fund a larger source of earnings for stock-car racing businesses, my research enhances the understanding of this outpouring of cash. I present my chief findings: NASCAR’s real television revenue has increased to $630 …

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On Value in NASCAR…

[NOTE: Some great people contributed to this essay. Thank you for the help, Christopher Burk, Phil Clark, and Fred Smith. This research will lead to more thought-provoking projects on RACINGnomics.com in the future.] Business periodical Forbes publishes annual valuations of NASCAR’s top teams. Since 2006, this reputable source estimates cost, …

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On Unpredictability…

Greetings from Texas Motor Speedway. Qualifying sessions were conducted yesterday. In typical IndyCar Series fashion, surprises were present on the starting podium. …

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On Driver Development…

[Many leagues in this passage are referred to as “developmental series.” It’s important to note that this term is used from the …

On Changes…

On March 19, 2014, several changes occurred to this website. I outline them below: I am no longer able to share any …

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On Points Systems…

EDIT: This most recent update includes NASCAR’s official changes to the points system. All of them. If you have questions, please contact …

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On Minor League Imbalances…

NASCAR’s top “minor league” is the Nationwide Series. Many drivers and teams from the sanctioning body’s premier level — the Cup Series …

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On IndyCar Ratings…

I recently shared a graph which charts the television ratings for INDYCAR’s IndyCar Series from 1996 through today. I plotted each race’s …

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On Diminishing Returns…

NPR’s Mr. Frank Deford theorizes that NASCAR’s overall decline in fascination is due, in part, to the “diminishing returns” on speed and …